This course explores marketing and merchandising strategies for the “fashion system”. 

Product development, advertising, promotion and retailing will be studied to fulfill the marketer goals and satisfy consumer needs. It focuses primarily on brands, and their fashion marketing strategies for product development, advertising, promotion and retailing. 

It examines the scenario of the fashion market, the trade and the consumer behavior of the trade and the consumer, strategic marketing, market research, strategies and policies (product, price, distribution, communication, promotion, sale), planning and follow-up.

Extra 90 euros will be charged for registration and member card.
Individual courses will be charged a +20% on the regular fees.